Privacy Policy

Effective Date: 8/11/2025

La Montañita Food Co-op (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information when you visit our website, lamontanita.coop, and how we use Google Analytics 4 (GA4), including features like User-Provided Data Collection and Enhanced Conversions.

1. Information We Collect

We collect information to improve your experience with our site and services. This includes:

  • Information You Provide Directly: When you fill out forms, request services, or sign up for newsletters, we may collect information such as your name, email address, phone number, and other contact details.
  • Automatically Collected Information: We use cookies and similar technologies to collect information about your device, browser, IP address, and your behavior on our site.

2. Use of Google Analytics 4 and Enhanced Conversions

We use Google Analytics 4 (GA4) to collect data about your interaction with our website. GA4 enables us to better understand how users engage with our content and improve our services.

Google Analytics User-Provided Data Collection

We may send user-provided information (such as email address, phone number, or name) to Google for the purposes of measurement and advertising. This is done in compliance with Google’s policies and applicable privacy laws.

All user data shared with Google is:

  • Encrypted and securely transmitted
  • Used only for measurement and/or advertising if users have provided valid consent
  • Not used to identify individuals unless explicitly permitted

For more information, see Google’s policy on User-Provided Data.

Enhanced Conversions for Google Ads

We may also use Enhanced Conversions, a feature in Google Ads that allows hashed first-party data (such as email addresses) to improve the accuracy of conversion tracking and optimize our advertising efforts.

To learn more, visit Google’s Enhanced Conversions Policy.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Analyze website usage
  • Measure ad performance
  • Personalize user experiences

You can manage or disable cookies through your browser settings. Learn more about how Google uses cookies here.

4. Your Choices

You have the right to:

  • Request access to or deletion of your personal data
  • Opt out of data collection for advertising and analytics purposes
  • Withdraw consent at any time, where applicable

To opt out of data collection or make a privacy-related request, you may contact us directly at marketing@lamontanita.coop.

5. Data Sharing

We do not sell your personal information. We may share data with trusted third-party service providers (like Google) only to the extent necessary to operate our services, measure performance, or deliver relevant advertisements.

6. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

7. Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on this page with a revised effective date.

8. Email Marketing and Mailchimp

We use Mailchimp as our email marketing platform. If you sign up for our newsletters, promotions, or other communications, the information you provide (such as your name, email address, and any other details) will be stored and processed by Mailchimp in accordance with their Privacy Policy.

When our Google Analytics 4 account is connected to Mailchimp, certain website usage data may be shared with Mailchimp to help us:

  • Measure the effectiveness of email campaigns

  • Create audience segments

  • Deliver more relevant content and offers

Mailchimp may use cookies, tracking pixels, and similar technologies within our email communications to track whether you open, click, or otherwise interact with the content. This helps us improve our marketing and provide information that better matches your interests.

You can unsubscribe from our email communications at any time by clicking the “unsubscribe” link in the footer of our emails or by contacting us at marketing@lamontanita.coop.

9. Contact Us

If you have questions, concerns, or wish to opt out of data collection, please contact us at:

La Montañita Food Co-op
(505) 217-2010
marketing@lamontanita.coop
901 Menaul Blvd. NE
Albuquerque, NM 87107